There are a number of advantages to setting up a business in a mixed-use development or precinct that combines private residences with retail tenancies, commercial suites and recreational amenities.

Whether your business is in retail, service, hospitality, or even a small office-based business, these are the key benefits worth considering.

In this article:

Why should I set up a business in a mixed-use development?

1. A customer base at your door
2. Connection to a community
3. High accessibility and visibility
4. Security and maintenance
5. Modern design and fitouts
6. Shared infrastructure and amenities

Six reasons to set up a business in a mixed-use development:

1. Access a customer base at your very door.
   One of the key selling points of a mixed-use development is convenience, with residents and workers more likely to utilise products and services from within the precinct itself. With minimal marketing, your business is likely to be a convenient first choice for local residents and workers.
2. Benefit from connecting to the local community.
   As a business in a mixed-use development, you become part of the neighbourhood, including part of people’s daily routines. This opportunity to embed your brand or business into a highly engaged, tight-knit community is unique, and can result in strong local relationships, brand loyalty, and repeat business.
3. High visibility and access for both customers and employees.
   Mixed-use buildings are typically located in higher density, high-demand urban or suburban areas that are easily accessible by both car and public transport, benefitting both customers and employees. The high visibility of such a location also provides increased exposure to your business.
4. Enjoy peace of mind with high standards of security and maintenance.
   On-site building management, regular professional cleaning, and 24/7 security and monitoring are often included in mixed-use developments, minimising the costs and risks associated with your own individual business. At No. 8 Campbelltown, for example, the security features include CCTV monitoring and 24-hour access control to building entry, lifts and car park, with separate entries for businesses and residents.
5. Look professional with modern design and fitouts.
   Access to shared amenities in a mixed-use building such as meeting rooms, loading bays, waste management, and parking can reduce operational setup costs compared to standalone premises.
Other amenities such as end-of-trip facilities and communal spaces, like those at No. 8 Campbelltown, can be enjoyed by employees, leading to increased worker satisfaction.
6. Access shared infrastructure and amenities.
   New mixed-use developments are built to the latest urban standards, offering superior functionality, aesthetics, and operational efficiency. Their contemporary design, complemented by quality finishes and amenities, creates a professional and inviting first impression of your business. At No. 8 Campbelltown, businesses have complimented the “contemporary design” and how it “balances productivity with wellbeing.”

Start your business with a strong foundation

For forward-thinking businesses, mixed-use developments offer the ideal blend of exposure, community, and operational support